Imagine 73% of homeowners being more likely to list with you. Now, imagine your listings selling 68% faster than before. With drone technology, this could be a reality.
According to the National Association of REALTORS®, 92% of homebuyers begin their journey online. Unmanned aerial systems, or drones, can create stunning aerial images and videos that capture the attention of potential online leads and help you stand out from the crowd.
Tom Salomone, president of the National Association of Realtors, said “Drone technology offers a tremendous opportunity for the business of real estate and the broader economy.”
Drone photography has numerous benefits such as:
Highlighting property features
Creating virtual home tours
Creating virtual tours of town landmarks and community amenities
Home inspections using thermal infrared cameras
However, there are a few things you need to do before you begin using drones for your real estate marketing.
First, you should educate yourself on the Federal Aviation Administration (FAA) regulations. The FAA governs the use of drones for commercial purposes.
Some basic FAA rules include the following:
Must fly under 400 feet
Only fly during the day
Keep drone in sight
Drone must be less than 55 pounds
Do not fly over people
Next, you must obtain your Remote Pilot Airman Certificate from the FAA.
In addition, you need to learn how to fly a drone. Download the free FAA official study guide to get an idea of what is on the test. Planet Inhouse, Inc. offers Part 107 training courses to help you prepare for your certification test.
On the other hand, you could hire a drone service company to capture spectacular marketing material for you. Using a drone service company would be beneficial if you planned on only marketing a few listings.
Drones are a great tool for creating high-quality marketing in the real estate industry. New technological advances make it easier, and more affordable, to create real estate marketing that attracts buzz, and buyers, to your listings.